Ditto: Jaiku Founder Leaves Google, Aims to Beat it With Structured Recommendations →
“I actually think most people don’t want Google to answer their questions,” Google’s then-CEO Eric Schmidt said last summer. “They want Google to tell them what they should be doing next.”
What should you be doing next? A former Googler named Jyri Engeström, whose microblogging service Jaiku was cooler than Twitter, but was acquired into oblivion by Google